Developing of address-program
Address-program is one the main components of the advertising campaign. In order to be able to develop a competent and effective address-program, the following questions must be answered:
- What do we advertise?
- Who do we advertise for?
- How much are we planning to advertise?
By answering these questions, we create address-programs that are regularly revised as our goal is to occupy new and larger areas. We propose outdoor advertising vehicles within 90% of Armenia, which allows us to cover bigger number of customers.